Spotify | Tips & Tricks video

I was tasked with producing a video for Spotify’s sharing function, featured on Spotify Tips & Tricks in the UK.

Spotify’s original guidelines provide limited direction in terms of UX for marketing purposes. So, when I was assigned to create this video, I developed a new set of guidelines specifically for UI animations in marketing.

The script for this video was written in collaboration with a Product Marketing Manager, but the animation in its whole was created by me. The video presents a step-by-step guide on how to share songs — using Snapchat as an example.