Spotify | Google Play Promotional content

Promotional content is timely events within apps – such as premieres, new content and new features.

As App Store Optimization Manager at Spotify 2023-2024 one of my responsibilities was to set up Promotional Content cards at Google Play. 

Promotional content cards are displayed on the app's store listing. In addition, by keeping a high quality and relevant cards Spotify managed to get 8/8 cards amplified. This means that they were also shown on other Google Play surfaces, like the homepage, search, and more. Each of these amplified events reached 200-500M views.